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By now, there’s a good chance that you’ve heard of content marketing. This marketing tactic helps organizations attract, engage, and delight customers and prospects by delivering quality content that provides value for everyone who experiences it. As with any new marketing craze, you may be wondering, does this strategy really have staying power? The short answer: Yes. Among the many formats of content marketing there is one in particular that provides the most durable and lasting impressions on the audience, and that is video content. There are several different forms of video content marketing and each serves its own purpose within…

GETTING READY TO LIVE STREAM I was recently invited to speak to a group of top-tier bloggers and influencers at Blog Elevated’s Houston National Social Media Day conference. The idea is that as a community of bloggers and influencers, Blog Elevated wanted to celebrate this day by hosting a one day conference that would help attendees go further and boost their reach. Due to the growing popularity of social media video content and live streaming, it only made sense to discuss not only the reasons why one should live stream but the gear you’ll need to get started and strategies you can use…

  TESTING EFFECTIVE INSTAGRAM CONTENT MARKETING Dating sucks. Apps are fun, but how many bad first dates have you had since you started using them? Not to rat ourselves out, but we’ve had at least a few so far. So when Pheramor, a genetic-based dating app first reached out to us to help them with their marketing, we were relieved. Pheramor uses social media data and a genetic test to determine compatibility in an effort to reduce the amount of bad first dates and help find you possible matches that you actually match with. We’re just the video guys and they’re the scientists,…

The use of drones in video and film production continues to rise. The addition of stabilizers and the lowering of hardware costs has made the drone a must-have tool for any production company. Professional grade drone / camera combos start as low as $1000 and can go as high as $45,000 for the most sophisticated packages. What’s important for the producer, creative director, or any purchaser of professional video production services is that a whole new world of aerial photography has become accessible and available to productions of any size or scope. Drone cameras can be used for many types of…

The world of Corporate Event Video is changing, fast! Events are  optimal opportunities to capture video content. Whether it’s a two-hour networking event, a two-day summit or a two-week accelerator program, events are occasions when like-minded people within a particular target audience get together. However, many enterprises aren’t making the most of event video marketing. Too often, organizations are sticking to outdated production practices and not capturing content that informs their audience,  and search engines, that they’re a leader in their field or craft. There are two sets of opinions on event video strategy and each one brings a valid argument to…